In his articles, Zinsser takes a negative view of the college Essay Example for Free

In his articles, Zinsser takes a negative view of the college Essay Pressures that an individual feels affect his disposition towards life. The pressure may be taken as positive or negative depending on the weight it brings a person. Most of the time pressures are viewed to bring about negative effect to the person but some just do not realize that it is the pressure felt by an individual which motivates him to finish a goal. For example, a student is pressured to finish his assignment that is about to be due and if he is not able to finish it, he will be able to receive a low mark. The student then strives hard to finish that assignment on time so that he will not be given low mark by his professor. Sometimes, pressure may also cause a student to do the assignment for the sake of doing it because if he does not submit the assignment on time, he will be able to get a low mark. In short, pressures also bring about negative outputs. In the essay by Zinsser, he had taken a negative view of the college pressures he identified. He identified pressures such as economic pressure, parental pressure, peer pressure, and self-induced pressure. He had discussed that this college pressures had been a hindrance for the college students to enjoy their peer activities, to choose their own college courses to pursue and to do whatever things they find interesting and more enjoyable to do. The pressures he had identified are considered as hindrance for the students to pursue their chosen dreams. He discussed that the pressures had been affecting the students but he didn’t realize that these pressure in the long run will be viewed as valuable for the student. The pressure which Zinsser considered as problems and hindrances for student s will be an important aspect in realizing their true dreams. Economic pressures of the society today should not be viewed negatively or as a hindrance that could consummate a college student who is trying hard to be able to finish his college studies. Otherwise, economic pressures such as the increasing trends of insurances, postage, oils, cost of boarding and tuition fees. Instead of viewing the pressures negatively, the students should be able to consider it as a challenge that they should be able to get through in order to survive in the world where they chose to live. Economic pressures serve as a challenge for the college students to try harder in pursuing their dreams to come true. Yes, it is very true that the economic pressure nowadays greatly affects the situation of the students who are financially unstable but it should not be considered a hindrance for them to pursue whatever they aim to achieve in life. As the competition for scholarships and grants is becoming very tougher and tougher nowadays because of economic deficits felt by large companies, it is really hard to secure one in order to continue studying for college. However, securing a scholarship or grant for a student who really needs to get a scholarship will not be difficult if he have a strong drive or motivation. Nothing is impossible for a person who is really interested and who is really motivated to achieve a goal. Students who are not financially unstable don’t experience the economic pressure that is experienced by the students who are financially constrained. They are more affected with the pressures they feel from their parents. Parents of these students decide that their children must enroll to a law school or a medical school. The reason behind these is that they wanted to make sure that their children get the best education in order for them to have a secured future. Secured future for them is enrolling in a law school or a medical school because these field of education promises large lump of money. Although some people have a negative view towards the pressures a child receive from his parents, these pressures still could cause good effects to the children in the long run. If we make an analysis, in the short run, the pressures that parents give their children may not provide good impacts to them but in the long run, it will be able to do them good. Why? In the long run, the children will little by little accept the fate that their parents had given them and will eventually provide them good results. The student may not be really interested in the field that his parents like him to pursue but as he goes along the way, he will eventually mature and will realize that his parents want him to have the best education for him to be able to have a secured future. As he matures, he will then realize that he is more than fortunate that his parents could provide him the best education they could ever offer unlike the unfortunate children that need to work in order to go to school. Because of the decision his parents made for him when he entered college, he then realizes that the pressures his parents had given him had offered him positive results and it did not turned out to have caused him negative results. Self induced pressure should also be viewed as a valuable and important thing in the building the future of a student. In school, he is pressured to do surpass the efforts that his classmates exert to be able to get high marks. Studying hard as well as exerting so much effort in school is a good trait a student must possess. The students learn in a way that he also has exerted effort. In this case, after graduating, he will be ready to surpass all the pressures of his work. He will not have the feeling of difficulty because he had been equipped with the right knowledge he gained when he was studying. Peer pressures felt by a student is also a valuable thing that he could use when he will seek his first job in the future. Pressure from peer is compared to the pressure that he will feel when he is already employed and will tae orders from his boss. At first, pressures given by peers to a student is not beneficial because it distracts the concentration of the student in studying but eventually in the long run, he will be able to get used in the pressures he feels from his peers. In this way, pressures from work in the long run will not be considered as a hindrance from him to also excel in his work in the future. He had been trained with the pressures his friends had given him and in return, the pressures of his work in the future will not be a problem anymore because he will deal it with enthusiasm. Pressures that a student undergoes during a certain part of his life particularly in his college life are very important and valuable. They should not be viewed negatively because it is a process wherein training is executed. The student is trained to become a real equipped person to be battling in the future in his work as well as in his own life and family. If in his college life, he had been used to pressure, the pressures he will be undergoing in the future will not be a burden for him to succeed instead, it will be regarded as a challenge that is to be solved with patience and perseverance. Works Cited: Zinsser. William (1978). College Pressures. The Norton Reader. Norton-Simon Publishing.

Article Analysis of Gasoline Consumption Essay Example for Free

Article Analysis of Gasoline Consumption Essay Gasoline is one of the most demanded resources that Americans count on to get us from point A to point B in our vehicles, and it is also used to help us heat our homes. Ethanol with gasoline can be combined for a blended gasoline, which is better for some vehicles. The following information is from two articles appropriate for this topic. In the first article, â€Å"Trends in U.S. Gasoline and Ethanol Use, and Petroleum Production and Imports† by Dr. Robert Wisner, a Biofuels Economist with the Agricultural Marketing Resource Center, states that â€Å"Several decades ago, the U.S. was a net exporter of petroleum products. However, that picture has changed dramatically in recent years as gasoline consumption trended upward and environmental constraints on new wells plus declining production from existing wells failed to keep pace with rising domestic demand. U.S. energy policies in the early 1990s were altered to encourage increased production of biofuels, in part because of a desire to reduce the nation’s dependence on imported oil† (Wisner, 2011). The demand for gasoline and oil is unbelievable. Some observers suggest that oil company collusion, anticompetitive mergers, or other anticompetitive conduct (not market forces) may be the primary cause of higher gasoline prices. If the market price of gasoline is higher than the equilibrium price, a negative slope in the demand and curve will result. The negative slope of the demand curve for buyers will mean that the quantity demanded will be less than the equilibrium quantity. A positive slope of the supply curve for sellers will mean that the quantity supplied will be greater than the equilibrium quantity; hence the quantity supplied will be greater than the quantity demanded. If the market price of gasoline is below the equilibrium price will result in a negative slope and if that happens, the demand curve ensures that there will be a greater quantity demanded than at the equilibrium price. A positive slope of the supply curve ensures that there will be a smaller quantity supplied than at the equilibrium price. Hence the quantity demanded will exceed the quantity supplied. This excess demand will force consumers to spend more time looking for sellers who have the goods available, and to spend more time waiting in line if they do find a seller with the good. These search costs and queuing costs will lead some consumers to offer more for the good, and hence the price will tend to rise. Dr. Wisner also states in the article that â€Å"future trends in the nation’s use of these fuels will depend on a number of factors including the health of the economy and employment levels, automotive technology, the rate at which consumers accept hybrid automobiles, and the possibility of a sharp increase in government-mandated fleet average fuel mileage requirements in the years ahead that has recently been advocated by administration officials. Blending of ethanol with gasoline is mandated to increase sharply in the 2012-2022 period† (Wisner, 2011). Price elasticity of demand is elastic when the percent change in demands is greater than the percent change in price. Inelastic is the opposite. So, I would have to say that gasoline is inelastic because the demand for gas is high and even though prices are rising, people are still buying gas, just not as much as they want to purchase. If there are substitutes (such as electricity or liquid fuel) for a gasoline usually will be elastic. If there are no substitutes it will be inelastic because it is a necessity. I know that no one is happy about gas prices rising, but everyone sure does get excited when the prices drop. When the price of gas increases, consumers will not purchase as much of the product as they would when prices decrease. In the second article, â€Å"Explaining the variation in elasticity estimates of gasoline demand in the United States: A meta-analysis† by Molly Espey, published in Energy Journal; states that Espey examined 101 different studies and found that in the short-run (defined as one year or less), the average price-elasticity of demand for gasoline is -0.26. That is, a 10 percent hike in the price of gasoline lowers quantity demanded by 2.6 percent. In the long-run (defined as longer than one year), the price elasticity of demand is -0.58; a 10 percent hike in gasoline causes quantity demanded to decline by 5.8 percent in the long run. In conclusion, if the price of gasoline continues to rise, there will be a decrease in the demand of the product. If the price decreases, there will be an increase in the demand of the product. When prices are high, demand is low and when prices are low, demand is high. The prices of gasoline will fluctuate because demand is always high. References: http://www.agmrc.org/renewable_energy/energy/trends-in-u-s-gasoline-and-ethano l-use-and-petroleum-production-and-imports http://www.ftc.gov/reports/gasprices05/050705gaspricesrpt.pdf

Strategic Planning In The Airline Industry Management Essay

Strategic Planning In The Airline Industry Management Essay Today we can see that low cost airlines have become a trend around the globe. Numerous airlines applied such strategy, some succeeded and some not. One of the main benefits that low cost airlines have over superior airlines is that there cost will not be to a point where they can create a yield at low fares in larger markets. One of the pioneers in Europe of such strategy of low cost and no-frill airline was Irish company Ryanair 1985 was the birth year of Ryanair, it employed only 57 and with one 15 seater turboprop plane they use to have flights from South of East Ireland to London-Gatwick airport they carried about 5000 passengers on one route (Harrison, 2002). In 1986, inspired from the story of David and Goliath the company go after the big guys for a slice of the action and end up smashing the Air Lingus or British Airways high fare cartel on the Dublin-London route. Employees of Ryanair increase from 57 to 120 employees, and as they use to carry 5000 it increased to 82 000 passengers on two routes. Within next two years company hired 350 staff and there average maximum passengers increase up to 600 000 people, next two years in 1991 it reached 700 000 passengers. Strategic Position The Macro-environment (PESTEL) PESTEL analyses stand for Political, Economic, Social, Technological, Environmental and Legal. These are factors that affect the business in present and in the future. Political Rise of route charge by the government Upsurge in trade union density New law was passed by government the law for carbon emission Due to terrorism attacks on airlines UK government put additional security measures Nationalized carriers supported by French government Dispute in Business deal from Airports and Airlines regulators bodies with Remain lead to of Ryanair being the legal eye of the government. Government supports their own lost cost carriers because of nationality. Rise in tourism Economical Rise growth rate in GDP (Bank 2006) petroleum products and fuels ceiling high price Unemployment rate slash down to 8.7% (NA, unemployment in Europe 2006) Devaluation of US dollar 1.7% inflation rate of European Unions (NA Euro Area Annual Inflation Down 2006) Uncertainty of fuel and energy costs Social Rise in older market Corporate traveling growing Fear of air traveling due to terrorist attack (09.11) Increase in traveling life style (more and more people traveling now, its becoming common thing) As the economy was increasing before credit crunch there was increase of interest to fly for a vacation which helped to Airline Industry Company may fly more frequently if it costs them less Comprehensive range of demographics of views can be attracted by low cost airlines Technological Technological development (High fuel efficiency, less noise pollution and lessening of carbon emission by the supplier Boing Rise of Internet rivalry Web sales/ services (online check in) Low fuel consumption transport (airlines, cars, buses e.g.) Environmental Global worming Noise level controls Green House-carbon emissions Legal Charges of false advertisement (such in case of Ryanair related to secondary airports) Favoring of company to state owned company Safety of passengers and cabin crew Increase of airport administering charges 2.2 The industry environment (PORTER) Porters five forces consist of threat of entry, suppliers power, buyers power, substitutes and rivalry. Threat of entry A ruling was passed in Europe which removed barriers for different competitors to enter European airline business. New competitor or newly established competitor established airlines on established airways lose money in different routes at start, therefore high capital required. Also high capitals required in order to purchase or rent aircrafts, and cover all other costs. European countries has many landing slots which were reserved or used by national carries, so due to scarcity of landing slots it act as barrier for entry for new and competitors Airways which in turn helped existing players to play for a long time in aviation Industry Limited slot accessibility makes it challenging to find appropriate airports Moderate threat of Entry for Ryanair Suppliers power Switching cost is high, If Ryanair wants to switch from one supplier to another they have retrain there pilots and mechanics There are two main aircraft suppliers Airbus and Boing. However there has been increase in aircraft parts suppliers which lead to fierce competition between Airbus and Boing. In last decade there was rise and fall in oil price which has direct relation to fuel. There are two types of Airports called as primary and secondary Airports. Primary have greater power because high demand for such airport. Power of Airports increases as Air traffic increases. Whereas secondary airports have low power, because they depend on airlines. Low-Medium power of suppliers for Ryanair Buyers power Millions of people in Europe who are willing to travel by air. Power of travel agents have fallen due improvement in technology and now customers can purchase or oven check in online. Also some airlines such as Ryanair provide not only flight tickets but also various services such as hotels, car rentals, and travel insurance. In low cost airline customers very price sensitive For customer switching from one airline to another is simple and no costly Strong power of buyers for Ryanair Substitutes There are ways of traveling such as train ways, buses, boat and cars. However they are not fast as airplays and can be used for long destinations Very Low threat of Substitutes for Ryanair Rivalry Some competitors thinking of adding new feature to their services such as comfort and extra services for their premium customers or business class. Better destination routes for example usage of primary airports. (however this all costs extra) Because of economic recession especially in United States rivalry in European increased. Various Merges and Acquisitions (Air France-KLM) Some airlines using discounts and special promotion to attract customers and create brand loyalty. Cost advantages can be easily copied, hard to have competitive advantage As we know Ryanair and Easy jet hold most of market which around 80% for low fares however these two companies never faced face to face they usually flight to deferent routes, but if they go to same rotes have rivalry could be seen (price war) because there services do not differ at all. Medium High threat of Rivalry 2.3 SWOT analyses Following graph illustrates Ryanairs strength and weakness and industry opportunities and threats. Resources and Capabilities Resources and capabilities assist the company for achieving competitive advantage. Although the market and environment create outside limitations and forces, a firms reaction over resource distribution and capability development become a foundation of competitive advantage. Resources can be tangible and intangible assets that firm may implement into its strategies. Capability is how firm uses its resources in order to have competitive advantage. For Airline Industry (especially Ryanair) it can be: cheapest prices Simples processes (no frills) Concentrating on specific market segment Ground-breaking approaches on price cutting Speedy turnaround time Coming back to Ryanair, there resources are: Human Resource- the company employees 2700 people Intellectual Capital skills, abilities, skills, talents and knowledge Financial Resources -Ryan Family, shareholders, investors and creditors Physical Resources aircraft fleet, headquarter, secondary airports Following graph shows Ryanair Resources Following Graph presents Ryanair Capabilities Sustainable Competitive Advantage Even today Ryanair is market leave for low cost airline in Europe. They manage to have lowest price even though the existence of other low cost airlines in Europe. Its ability to drive down costs to keep low fares while it stands lucrative gives them competitive advantage over there competitors. As stated Michael OLeary Any fool can sell low airfares and lose money. The difficult bit is to sell the lowest airfares and make profits Aircraft commonality: Ryanair use Boeing 737 aircraft most common aircraft used in the market, due such reason they can easily cut on costs in getting replacements and maintenance services for this aircrafts. Third party introduction: Ryanair contracts out its ticketing, baggage handling, aircraft handing and other services to other companies who specifically specialize on such areas. In such was they can gain competitive advantages, also by making multi-year contracts with those third parties in order no expose to rise of prices. Cost of Marketing: Ryanair amended its rate, commissions to travel agents in order to reduce marking costs. They also use radio, television, newspaper and their own website to advertise themselves (Ryanair website is top five recognized name in Google) Route Policy and Airport handing costs: each airline have to pay airport handling fees such as: passenger loading fees, aircraft parking fees, noise surcharges and landing fees. In order to save on these costs Ryanair uses secondary airports where these costs are much lower and easier negotiable. For example Ryanair uses Frankfurt Hahn, 123 kilometers from Frankfurt, Torp, 100 kilometers from Oslo and Charleroi, 60 kilometers from Brussels. Productivity and employee cost: Ryanair uses performance related pay structure as most companies do now. This strategy may benefit both company and employees. In this structure employees can earn additional pay or remuneration base on their performance. So better they work more they paid. Ryanairs Cost efficiency strategies Cost reduction Strategy In order to have competitive advantage Ryanair uses cost-reduction strategy this consists of five major areas (in Aviation industry): Route policies Fleet commonality Contracting out services Airport charges Route policies Manageable staff costs productivity and managed marking costs Economies of scare: Ryanair achieved economics of scare from start until end of its function process same as any other low cost airline there market aiming to achieve. The have reduced the half point in time of airlifts in airports and they have resourcefully used their staff. They also have great deals from Boing during bulk purchases. Supply costs Ryanair uses secondary airports in order to avoid high prices and air traffic, which reduces costs and time, crucial aspects of low cost airlines. Benchmarking Texas based functioning South West Airlines is benchmarking of Ryanair Core competencies In addition to low price flight Ryanair also offers different subsidiary services and employments in various activities associated with its middle air customers service. They offer travel insurance, accommodations, car rentals all necessary things that required for a trip. Ryanair believes that thanks to internet this services become easier to be sold online and this lead to increase of sale, which lead to dropping costs per unit basis. By avoiding primary airports they manage to keep their costs very low so as there prices. So as non -flight instinctive services, in-flight public sale of beverages, food and suppliers and internet-related services. The strategic situation Positioning Ryanair cost leader in European market for low cost airlines, they have numbers of rankings such as: No.1 for passenger traffic- over 23m for 2004 overtaking Easyjet. No.1 for passenger growth- 50% + this year No.1 for European routes (149) and bases (11) No.1 for customer service delivery- punctuality, flight completion and fewest lost baggage Ryanair strategy Ryanairs set up its aim as being leader in the low-fares market in Europe. Their aim to offer cheapest fair and increase passenger traffic, by having large amount of customers at lower price profit may rise even though price be so cheap. Their aim to offer low fares that generate increased passenger traffic. A nonstop focus on cost control and functional efficiencies is a dynamic amount of the Ryanair way of doing things. Followings are key strategy elements of Ryanair: choice of roots, low operating costs, low fares, frequent point to point flights on short haul routes, personal expenses, customer service costs, aircraft equipment costs, airport access fees, focused criteria for growth and maximizing of website. Porters Generic Strategy Porters generic strategy is one the tools that can be used to find out position of the company in the marketplace. By using this tool we may find out position of Ryanair in the marketplace thats its operating. A company positions itself by leveraging its strengths. Aim of each organisation to be recognized in the business area (except charity organizations and no profitable organizations), with such aim, these organizations try to identify there position in the marketplace by using Porters generic strategies that enhances their competitiveness. Business may choice one of the five different generic strategies: cost leadership, differentiation, focused cost leadership and integrated cost leadership/differentiation. Each of these generic strategies assists particular company to locate and use competitive advantage within specific competitive score.By applying these strengths, three generic strategies are resulted: cost leadership, differentiation and focus. Cost leadership, differentiat ion strategy and focused differentiation strategy can be used by a company. Cost Leadership Strategy business categorizing and handling its value-adding activities in order to have lowest cost of the product in the market that its operating. Cost gain might be because of product quality, design or the services that comes with it. Differentiation Strategy is about that sellers product is superior to other competitors products in that specific market. This might be because product may have uniqueness that other products that offer by other competitors do not have or the service that that company provides with specific product, for such differentiation company may charge its customers premium price for that differentiated product. But there is a risk in this strategy; the risk is that differentiated product may be easily imitated by other competitors or customers tastes may change. Focus-Differentiation Strategy aim of this strategy is to target specific segment of the market for a product, and do not target many markets or entire market. The best to use this strategy is to dosing and exploit product specifically for particular segment in the market. However there is risk of imitation and changes in the targeted segment. Ryanair strategy was combination of all three strategies. At start company focused on a narrow customer segment (Irish and UK citizens who didnt wanted to fly by brank airlines). Also they offered the lowest cost of fare in airline industry in Europe. Last but not lease they were first who started low fare no frills airline in Europe before competitors imitated there differentiation. Aim of Ryanair is to provide low fares and no frills service in order to stimulate demand. Initially they did not planned to have lowest price, but as they expended to Europe they had to focus on critical success factors to survive and succeed in such greater market from their started segment. Today Ryanair considered as cost leader, they have large passenger volume at the same time they have lowest fares in their own market. Originally when Ryanair was born in 1985, they delivered listed passenger airline services among Ireland and the UK; however it has reformed itself and moved from a full service conventional airline to the first European low fares, no frills carrier. Before they shifted towards such strategy in late 90th Ryanair faced some trouble and had to dispose of five chief executives, recoding losses of IRÂ £20 Million even though passenger volume increased. In order to survive Ryanair needed some innovative strategy therefore new team was created, headed by Michael OLeary. This new team especially Michael OLeary decided to redesign the company and soon they become first low fare no frills airline in Europe, following step of successful American Southwest Airlines. By using Porters generic strategy it was hard to define which strategy Ryanair using, it located itself somewhere between cost leader and a focuses as they had lowest cost and focused product and segment, but it can be said that it is more focused strategy. As it was stated before each strategy has its own risks, and this strategy which is used by Ryanair may have risk: being that the niche can get saturated and competitors assault the segment that they operating currently. When Ryanair become first low fare no frill airline in Europe it did not had any competitors, so they were easily and without fear experimenting with their strategies, trying and mixing focus and cost leadership and deciding which one of them they want most. However being the only one in the market did not lasted much, soon new and first competitors entered Ryanairs segment. Which met that Ryanair urgently needed to define their strategy. So Michael OLeary decided to stay with cost leadership strategy (in which th ey succeeded in 1997, Ryanair was floated on the Dublin Stock Exchange and on NASDAQ) Strategic choice Long Term Vision Ryanair have one the highest amount of routes in low fare European airline market and outperform every other carrier on that sector even in not low fare sector. They also seek to endorse a high level of progression. Ryanairs strategy have been assisting them to become cost leader in the low fare market, but how long this strategy will help them to have competitive advantage, what will have in the future? Will this strategy work and can they have competitive advantage? From USA market of low fare airlines it was seen that there can be only one or two major players (southwest Airlines have approximately 50% of market share) in specific area, same as in Europe two majors Ryanair and easy Jet (Ryanair and Easy Jet have 88% of market share, and 12% other minor players). But there is no guarantee for being always market leader, one day Easy Jet may easily takeover Ryanair market position and be cost leader in there market they operating currently. However there is big gap between low-cost airline within air industry in European and USA. In European air industry, a low-cost airline represents only 7% of total air industry, far less than 25% of their American counterparts. So there is large potential for future growth within European for Low-fare airlines in air industry. Growth of Low-Fare industry within Europe It is been predicted that within five and ten years low fare7% low fare airline industry representation will grow up to 14%, which is about 1.4% per year (which is low number). Fast pace at which the industry has been developing, assisted Ryanair to be triumph. However now the market they have been operating will no longer be growing so fast in upcoming future. Therefore it is necessary for Aryan to develop in order to tolerate their performance. There are some options there are available: Ryanair should increase the frequency of Existing Routes At the moment Ryanair losing customers who demand for more flexible schedule, they losing because they have only 3.88 flights per day, which is considered very low number compare to traditional carries and Easy Jet. Therefore they must increase the frequency of Existing routes, in order to regain lost customers, and steal customers from Easy jet and traditional carriers. Open new routes in Europe. At the moment Ryanair operating in many routes, it might be good strategy to increase number of routes and therefore frequency. They may open new routes that they are not operating yet. It may be that routes where the rivalry is a more costly traditional carrier, therefore by offering cheaper price (with no frills) they may easily attract new customers Improve mainland functioning areas By looking other destination that they (Ryanair) does not operating they should not forget about rotes that they already operating. Although they already operating in most countries of Europe there is still demand for some flights. Expand into North Africa Interests of tourists and business have been rising towards North Africa. At the moment SN airlines are major airline that provides with flights to North Africa from Brussels, however it is not low-cost airline or traditional carrier. Therefore Ryanair may easily enter and offer low cost flight to North Africa and may easily gain market share. Expand into Eastern Europe This area of European becoming more popular by tourists and business travel, and still growing popularity. However there are only low numbers of low-fare airlines that provide flight to there, Airlines such as Sky Europe. However there are a lot of routes that are not reveled yet and have large potential. And it is good strategy for Ryanair to enter those markets first and be market leader. Gaining Market Share from Charter Flights Ryanair may try to gain market share from charter flights, because charter market represents 25% of overall European air traffic, which is very high percentage. Todays modern world educated most European citizens with internet and online usage, this comes perfectly for Ryanair (top five website in Google) to use their website as resource. More and more people using internet to purchase online therefore travel agents becoming no longer popular. Currently Ryanair offers some packing holidays, but by increasing those package holidays they may gain some market share form charter flights. Ryanair website They also may continue promoting there website in order to pursued customer to by online, making them save on cost of call centers and no agents strategy. More cost cuts As we know Ryanair is cost leader in low fare market in airline Industry in European, However there is always gap to cut more cost, therefore they could try to find where else to cut cost and not lose value and attitudes of customers towards them. Strategic Decisions and Recommended strategy: Ryanair should increase the frequency of Existing Routes They may add three more extra plains to the existing plains and routes that they already have form London Stansted. Currently London Stansted airport already operating at its capacity therefore only three plains can be added there. They also need to add four more plains from London Luton which they already have such route. London Luton airport provides positive substitute for those companies that seek to expand their London base It would be good if they add ten more extra plains to Dublin Airport. At the moment Ryanair having some problems with local airport authorities (Aer Rianta) which already under discussion of dealing with this problems and improving there relationship. Therefore this expansion at this base is planned. At last add extra 8 planes to the Spanish and Italian routes currently already operated in those markets, also few more planes to trend holiday destinations, this will allow them to rise there market share by taking from charter companies there market share. Open New Routes in Europe Even though Ryanair has already entered most countries if not all in Europe it is very difficult for them to find new market and more risky going outside European countries. As Ryanair stated they plan to add extra 25 new rotes within 10 years. Improve mainland functioning areas Within in last decade Ryanair went through rapid expansion, and got functioning bases around all Europe: Milan (Bergamo), Barcelona (Girona), Frankfurt (Hahn) and other popular business and tourism detestations, those areas also have popularity for future growth. Additional 25 plains can be added to these new areas in order to strengthen their position in this already operating area for over the coming years. Enter into North Africa Market Two routes will be set up in North America; each route will have four flights per day, so in total eight flights to North Africa per day. The frequency of flight to North America over the years will grow. New language may be added to the website of Ryanair in order to facilitate new customers. Expand into Eastern Europe This market can be served by three bases. Each of these bases will have 7 destinations which lead to total of 21 routes. Same as North African flights frequencies will rise over the years. But will lower margin compare to North Africa. New language may be added to the website of Ryanair in order to facilitate new customers. Unallocated Aircraft Ryanair order 15 extra plains which will be deliver in 2010-2013 basically these coming years however they are unallocated yet. These planes may be allocated to new rotes or to existing rotes depending on the analyses that will be done by Ryanair. Maybe they enter new market. This plains maybe easily used for the strategies mentation before at point 1-5. References: www.ryanair.com Ryanair official website Ryanair Case study Research done by Solvay Business School on Ryanair Plc. http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf http://ivythesis.typepad.com/term_paper_topics/ryanair/ http://www.grin.com/e-book/55005/marketing-plan-for-ryanair

How I Would Teach The House On Mango Street Essay example -- Teaching

The House on Mango Street is a very interesting book about a young Latino girl and her daily life. It is a look through a child’s eyes of the world around her. The story is written in short chapters, explaining different aspects of life from a child’s point of view. The story confronts poverty, physical abuse, discrimination and other issues that we’d never want our children to deal with. The House on Mango Street is truly a worthwhile book for children to read. It helps the reader understand what it’s like growing up in a rundown and harsh neighborhood, such as Mango Street. The House on Mango Street is the story about the life of Esperanza Cordero. She tells, in her own words, what the neighborhood is like around her and talks about the people she is close to. The first people she talks about are her family. You meet her family by the description of their hair. You learn a little about each family member by her description. For example, her mother’s hair smells like bread and makes her feel safe. The main characters you learn about are the two sisters, Lucy and Rachel. Lucy and Rachel ask Esperanza to chip in to buy a bike. The girls become friends and after meeting them, most of Esperanza’s experiences in the neighborhood are with the two sisters. Then, you meet characters with a smaller influence, such as Marin, Louie, Darius, and many more. The story starts out with the narrator, Esperanza Cordero, talking about her house and how she got there. Esperanza explains that she hasn’t always lived on Mango Street. She lived in many apartments before getting her house, although she is not happy with her house. It wasn’t what she imagined at all. Her parents say the house is only temporary, but Esperanza knows the truth. She knows she will be there a long time and she doesn’t want to be there. Esperanza feels out of place in her neighborhood and this theme continues throughout the book. She is ashamed of where she lives, but she’ll ride it out until she is old enough to get out. It is very obvious in the end of the book when Alicia tells Esperanza that the house of Mango Street is always her house. "No this isn’t my house," Esperanza says and shake my head as if shaking could undo the year I’ve lived here. "I don’t belong. I don’t ever want to come from here." At the end o f the story, you hear about the house of her dreams and her promise to get out of ... ...ed to their culture. Then, I’d have the children read the story. After they were done with the story, I’d have the class paint a mural of Esperanza’s neighborhood. Each child would then pick a character, draw a picture of them, and write a short description of the person under the picture. Then, when the mural and character drawings were finished, I would place the pictures of the characters on the mural of Mango Street. I would put each picture near the spot on the mural where the character lived. I think this would be a fun project for the class that will show to me that they know the material in the book. In conclusion, The House on Mango Street is both an educational and fun book to read. It helps the reader see into a different culture and perspective, while adding humor to keep the reader entertained. The story confronts disturbing issues, but through the eyes of an innocent child. Overall, this book is about growing up. This book does a great job of making the reader see what it’s like to grow up in a place like Mango Street. The House on Mango Street really makes the reader aware of the world around them and that their experience growing up was not like everyone else’s.

Sports Agents Essay -- History Athletics Sport Agent Essays

Sports Agents People have been entertained by sport since before the gladiators in the Roman Coliseum. In the 20th century, the publics’ passion for sport consumes more and more of their free time. As sports figures became internationally recognized, athletes began to realize their need for professional representation. Thus, sports agents were born. The field of sports agents has grown since then into an enormous field. Agents now deal with every aspect of an athlete’s life. Agents can be considered professional mangers who find the best place for their client’s talent. Sports Agents have not been around for a long time. â€Å"Until the 1970’s, very few players had agents because teams would not deal with agents (Masteralexis, 244).† Many times players found that having an agent was a disadvantage to them. For example, â€Å"In 1964 Jim Ringo brought his financial advisor (agent) to help negotiate a contract with Vince Lombardi of the Green Bay Packers. Lombardi excused himself for a minute, when he returned he told the agent that he was negotiating with the wrong team (Masteralexis, 244).† Agents had been around since prior to the 70’s, but were few and far between. C. C. â€Å"cash $ carry† Pyle is though to be the first Sports Agent. The first account of negotiations came when Pyle â€Å"Negotiated a deal with the Chicago Bears for Red Grange to earn $3,000 per game and $300,000 in endorsement and movie rights (Masteralexis, 244).† A few years later Babe Ruth allegedly consulted sports cartoonist Christy Walsh to serve as his financial consultant through the depression. These early accounts are the beginning of the Sports Agent. It took years for the agent to develop however.   Ã‚  Ã‚  Ã‚  Ã‚  Since the 1970’s the Sports Agency business has sky rocketed. There are five main factors that account for this. The reserve system is the first factor that lead to the growth of the Sports Agent. The reserve system was a restrictive system that limited the free, or open market. This enabled owners to retain rights to players and depress their salaries. Major League Baseball had the first system, which consisted of two parts, the reserve clause and the reserve list. The reserve clause stated that each player’s contract could be renewed by the team season after season, for as long as the club wished. The reserve list was sent to each team by the league. Teams had to place the names of r... ... sport, but is generally under five years. Therefore, it is the agent’s job to maximize earning potential during and after the athlete’s playing career. At the same time it is the agents job to protect the athlete from overexposure. â€Å"The agent must balance the need to maximize exposure with doing what is best personally and professionally for the athlete† (Masteralexis, 1998). This function also includes the agent investing time, energy, and money into the athlete’s career before the player has made it big. If the athlete’s career doesn’t take off, this results in the agent losing money. Dispute resolution follows career and post career planning on the list of functions. Dispute resolution is somewhat self-explanatory. It includes the agent resolving disputes with the league, team, teammates, fans, referees or umpires, the media, and endorsement companies. â€Å"Renowned baseball agent Dennis Gilbert likens the role of the agent to a shield, stating that it is the agent’s task to shield the athlete from the headaches that go along with resolving disputes† (Schwarz, 1996). This so called â€Å"shield† allows players to concentrate completely on their sport, without outside distractions.

The Perils of Affirmative Action Essay -- Argumentative Persuasive Top

The Perils of Affirmative Action    On January 16th of this year, I picked up the Washington Post and read an article by Richard Cohen that weakly criticized the lack of ethnic diversity in President Bush's new cabinet. The article was an interesting analysis of the ethnicity of Bush's cabinet, but it is even more significant as it dealt with an issue that is becoming of greater concern in this country: affirmative action. This issue has affected me in the past. I live in Northern Virginia, which is a very race-neutral area, and last year during my college application process was the first time in my life when affirmative action affected me. The applications say the race checkbox is only being used for statistical purposes, but when somebody sees these tiny little words on such a very important document, who doesn't get a nagging feeling that their future might be determined by the color of their skin? A lot of students worry about this checkbox. At the time it seems so unfair. You've worked hard for four long years, t aken the SATs twice, joined as many clubs and sports as possible, and yet that might not be enough. The issue of affirmative action is an important one, one that directly shapes our economy and our country. It influences the way people work and live, but should it? The issue of race in this country lingers while it is realistic for us as a people to get rid of it. In today's society, why should race be an issue to anyone, black or white? How can we create a country that is free from fear of the "other" race? There has been a strong pull in the last few decades to ethnically diversify the workplace, as most companies have been and still are dominated by Caucasians. The call for diversification is a big facto... ... in getting a job only pits one race against another in the job market. If nothing is done about affirmative action, then it will eventually grow to become a monstrous proponent of prejudice. What, then, should be done about affirmative action? Well, I for one believe that the idea of affirmative action has become entrenched in our minds. Diversity has become very sought-after, and not just because the government is looking over people's shoulders. Therefore any existing government affirmative action programs are not needed and should be phased out. Affirmative action won't go away. It will always be in our minds, but it will no longer be binding. Employers will no longer have to worry about race in hiring an employee, just their qualifications. Only then can we as a country truly strive for equality, and an end to the race issue that has plagued us for centuries.

Community Colleges vs College Universites- Compare Contrast Essay

When graduating high school many students are concerned with choices they have to make as to which college they would like to attend. Some may have more options than others that have to be considered as far as their lifestyle, current jobs, other responsibilities they may have, personality and their academic goals. Choosing a college can be quite difficult. You can either decide on a college university or the local community colleges in your area. Community colleges are smaller than universities. Students will find them to have fewer enrollments which mean smaller classroom sizes. They have a better chance of getting hands on learning, asking more questions and learning course material better. Community colleges have strong advising systems and the advisers know their students well. The courses are usually taught by professors unlike some universities whose courses may taught by grad students. Small colleges as these do not offer near as many courses or academic programs as universities. Tuition at community colleges are so much more cheaper than universities, you may have tuition as much as $3,500. 00 to 5,500. 00 at community colleges versus $30,000. 00 to $50,000. 00 at universities and that itself is a great deal to consider. Another great thing about attending a local community college in your area is that most people can drive back and forth from their own home. They do not have to worry about dorm cost or finding apartments to rent when going away to college universities. College Universities may be for you if you’re interested in having much more degree programs to choose from, if you’re a go getter, not afraid to speak up for yourself and take advantage of opportunities. You may also want to attend a university if you are ready to get away and adventure out from your hometown and meet a whole new diversity of thousands of people. If attending a university you can expect a much higher number of students than a community college. Universities have a wide range of majors and class courses. They tend to have better stocked libraries for all of your researching needs. A lot of students choose universities because of the more programs that are offered and they feel when graduating from a university it looks a lot better having a diploma from a university than community college when applying for a job you have majored in. They also like the fact that there are many activities and a large number of sporting events. They also have a chance to break free and are not tied down at home with their parents. Succeeding at a university requires knowing what areas or subjects you are interested in and motivated about pursuing. Class sizes can contain up to hundreds of students and with that many people in one classroom it can be very hard to keep focus, ask questions and get hands on learning like you can at community colleges. Some students love the environment and find it exciting with that many students but on the other hand others feel depressed and overwhelmed because they may not be able to ask questions and find out the exact information they need to learn. Students who attend universities can be ready to hit the books hard each week and be sure to have a lot of study time. Professors are going to expect a great deal of their students and pile a lot of work on them at one time because they are considered as top-notch schools and they want their students to be well educated and really know the material. It can be very stressful for students who work jobs while in college but they have to make money and support themselves some way or another. Even though universities require a lot of work, students still find time to participate in extracurricular activities such as student organizations or community services. Some even join fraternities and sororities. Universities are likely to have great athletic teams and have a NCAA Divisions with games that are on television. Students love to support their college by wearing school colors on game day and attending all of their games whether they are home or away. Students enjoy the tailgating and party time that comes along with the games, too! Students will either live on the college campus or just a short distance off campus. Most students who stay in dorms have roommates. Some may know their roommates and others may be complete strangers and it can be very uncomfortable for them until they learn who and what kind of person they are. You must expect to sleep in the same room as your roommate, share the bathroom and have no privacy. It’s takes a lot amount of time to get from one place to another on a college university campus because of the number of students. You can expect a rush during lunch hour and a timely wait. There will also be very long lines when trying to register for classes and buying books. It’s up to the person where they choose to attend college. Community colleges and Universities can be very similar but again it’s a whole new world especially when living on a University Campus.